A tweet here, a facebook comment there and blogs all over were forcing corporates to sit up and take note of social networking sites as employees resort to this powerful cyberspace tool to air grievances, make suggestions and lobby for their demands, in a changing workplace landscape.
"The Internet is buzzing with social media as employees nowadays are increasingly using social networking sites to air their thoughts with their peer groups," said Kamal Karanth, MD, Kelly Services, a leading staffing company.
"The importance of social networking sites is evident from the fact that every employee is networked through some such sites like Orkut, Facebook, Linkedin or Twitter these days and spends at least two three hours on an average weekly to communicate through these web tools," he adds.
"Blogs have become a great way to build and demonstrate thought leadership," said Rajan Kohli, chief marketing officer, IT business at Wipro.
source : http://business.rediff.com/slide-show/2010/may/28/slide-show-1-tech-how-social-networking-is-changing-corporate-india.htm#contentTop
